Global Mobile App Development Market — How is it Behaving Currently?

 

When you look at the stats, Statista shared the count of mobile-first time downloads worldwide in 2017 which were 178.1 billion in 2017 and it was forecasted to grow up to 258.2 by 2022.

With these stats, you can understand that there is no stopping to the adoption of the mobile-first approach.

In this Mobile Application Development race, Android users have outperformed the adoption of iOS users. App Annie was the witness to the adoption stating that 70% of the mobile apps were downloaded from the Google Play store. This displayed the total value in the year 2017 for Android apps, which were recorded as 3.8 million while App Store recorded 2 million.

Since COVID-19 spiked with agility, the consequences were faced by the mobile app development companies.

Market Value of Apps Post Covid-19

Despite the pandemic, a few productivity apps for organizations to collaborate became the most popular, such as Google Meet, Microsoft teams, Zoom. These platforms also enabled students to stay connected to their mentors and continue to train.

We may continue to see video conferencing, delivery, remote education, and media streaming mobile apps are continuing and will continue to dominate amid Coronavirus. These mobile applications are helping people to adapt and cope with disease while meeting the demands quickly.

With several mobile technologies accelerating in the app development market, it becomes difficult to adjust during the pandemic. The only advantage these applications have is the new and advanced transmission speed that promises to deliver exceptional speed and new features that were not possible earlier.

Another most important feature added was privacy. Privacy and security cannot be neglected and will always be a part of the mobile app development ecosystem as well as responsible for the growth and success of a particular app.

App Market of Various Categories

A category that really poured light to app development companies was building fitness apps for wearables. Having sensors on your wrists, such as the SPO2 and other similar apps has become necessary to track during this pandemic. The advanced and continuous data exchange through satellite is providing the inflow of data requisite is based on the analysis of patterns as well as integration of Machine Learning that makes data meaningful.

The most profitable applications ranked and became popular when there was no pandemic. Netflix was ranked in the first position in Google Play Store in 2017. The revenue-generating apps such as the video apps contributed 36% in total non-gaming app revenues.

Display ads and in-app purchases can also turn out to be profitable in your monetization strategy. If we talk about the year 2018, the total number of mobile users worldwide was 3.8 billion which reached 4.68 billion in 2019.

Social media apps such as Facebook, Instagram, and Snapchat also had and still hold a major place in the US mobile app market. And the age group to use the app maximum is 18–34 years.

Future predictions of Global Mobile App Development Trends

The market share of wearable apps raised from 453 million in 2017 to 929 million in 2021. Because people want to stay fit and healthy, hence the global market of app development is shifting for building and integrating wearable app features.

AI and ML are now advancing technology that is disrupting the entire market. They promise to deliver a unique and exceptional experience, hence many companies have started incorporating them in mobile apps. Applications such as FaceApp got viral and favored swiftly. Applications integrated with these technologies are hopeful and have a promising future.

The emergence of foldable is a revolution in mobile manufacturing. These dreamy and rich mobile devices certainly require unique applications that support split-screen. One example, Samsung galaxy Fold is the sexiest and alluring phone to date. The gigantic Spotify, Facebook, and Amazon Prime Video, and more need to be optimized as per new technology trends.

Internet of Things technology will also be booming and amalgamated with 5G services that will make housing premises, office premises, mobile connectivity as well as smart cities smarter. The instigation of technology would require an application that can convert unstructured information into structured to function.

Cross-platform app development has been adopted for a very long time. This smart solution for enterprises will continue to rise and save money on development for mobile apps on multiple devices.

In a Nutshell -

Every year, the emergence of new technology changes the way we use mobile applications. From simple entertainment apps, such as radio to AI and ML integrated applications, such as FaceApp, technology has taken long steps to reach this far. Upcoming technology trends, such as AR, VR, 5G technology, security concerns, gaming, foldable, and what not will drive the global market for the app development companies for new opportunities and challenges equally.