Friday, 25 September 2020

Reasons Why Salesforce is the Best CRM

 

Salesforce CRM is a known, perfect & reliable platform to find, nurture, and convert leads and close deals easily & faster. Salesforce integration helps businesses of any size manage leads, contacts, sales opportunity, customize dashboards & reports. 

This CRM allows you to easily follow up on leads & identify key contact. Moreover, you can let your CRM automatically track emails, calls, & meetings. Salesforce offers a speedy, intelligent, and personalization to every transaction. 

Salesforce integrated services boast to improve sales productivity by 36%, deals with 26%, sales revenue by 28%, and better forecasting 38%. Salesforce Integrated services can benefit you in different ways. Here let's view the reasons for a business adopting Salesforce as a CRM.

Reasons & Benefits of Using Salesforce CRM

Salesforce services give you ground-breaking consistent innovation with regular upgrades and advanced services from time to time. 

Visual Data 

Using and managing spreadsheets & graphical representation of data is the most crucial task, which requires manual effort. But, Salesforce's Smart CRM can easily help you with most of the manual work. Its Dashboards feature is the most advantageous attribute, as it showcases the metrics & the information that matters the most to you. Thus every team member, be it the management team or developing team, can personalize their dashboard.

Personalized Automated Outreach

Since every tool and technology, every innovative idea is addressed to outreach a wide audience for a profitable business. Thus, many companies put the manual as well as automated campaign efforts to attract more and more customers. 

Salesforce CRM lets you easily set up a series of automated emails and trigger specific actions for outreach. You get the leverage to personalize messages and use drip campaigns throughout the sales funnel.

Enhanced Customer Service

As a major advantage of automating outreach and personalized messages, the Salesforce CRM marketing funnel helps to enhance customer service ability or efforts. 

Through insights into customer data, the sales team or a support representative can meet the customer needs efficiently & solve their respective problem proactively.

Also, with the help of available data, team members do not have to dig for information, which saves time and improves the bottom line through higher customer satisfaction.


 Enhanced Automation Efficiency

Automation is a time and cost-saving attribute, which most companies use today. Salesforce CRM offers email and nurtures leads with drip campaigns automatically. Teams are levered to prioritize marketing qualified leads with the help of leads or customer's parameter set with the help of AI. Automated chatbots or automated messaging features can solve real-time problems of a customer quickly and at any point in time.

Collaboration Simplified

Salesforce CRM is a cloud-based platform that allows you to record a conversation, interactions, needs, notes, and contact information. You can always have an up to date data, which your teammates can always look up to make some important decisions. Collaboration tools of this CRM allow multiple people to work on a single file at the same time. Your teammates can share files and work through shared records too.

Secure Reporting

Every business decision or marketing tactic is made based on data gathered from different sources. To make data useful, it must be sorted cleaned, analyzed, and made actionable. 

Google Analytics is the most important tool for any business to monitor website traffic and rely on its metrics. Here CRM is useful to dig deeper metrics and data. Salesforce also helps you organize and maintain clean & error-free data, which is easy to interpret. Salesforce CRM also lets you check who is interacting with your company.

You can run reports to see where your opportunities are, how you interact with leads and customers, customer service efforts, and trends in your sales. The CRM is capable of showing the number of times a person opens your email marketing message and clicks made through that message. Also, the best CRM can tell the number of conversations & their needs put in front of the sales team. 

With the help of Artificial Intelligence, CRM can produce value through actionable data. Reports created by CRM allow businesses to keep an eye on current statistics, which also helps in the decision-making process.

To Conclude -

The marketing team can focus on creating campaigns, resonate with the audience, analyze data, and test different strategies. Similarly, the Sales team can focus on selling the right product or service to the customers and address their pain points. And Customer service agents can dedicate themselves to listening to problems and solving complex issues. And the rest can be managed through Salesforce integration services.

 

 

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