How Retail Stores Could Streamline Operations with Video Content Analytics

Description: retailers (across business verticals) are increasingly trusting and adopting smart Next-Generation Video Analytics India. And simply not for the usual security or loss prevention purposes but an emerging adaptation of valuable video analytics to influence several data-based business decisions.  

And as a result, the use of advanced business solutions in retail stores has seen tremendous growth over time. By adopting video content analytics retail stores are transforming and streamlining their operations.

Ways Retail Stores Can Streamline Operations Using Video Content Analytics

1. In-depth and Insightful Customer Intelligence

Businesses across the board and of sizes (small, medium and large) and more so retail businesses rely heavily on business insights. Insights are indispensable as they hold the key to data-based decision making that transforms and builds businesses. Insight is also the key ingredient in retail customer intelligence. Apart from revealing the retail store's peak customer influx or footfalls, it also avails detailed nature and size of business done at these various timings. These in turn enable the building of better and more mutually beneficial customer relationships.     

2. Smart In-store Queue Management

Furthermore, smart video content analytics is best adapted for queue management especially during peak business hours. Video analytics lets businesses adopt better policies for varied application including checkouts, peak business handling, AI-enabled smart customer self-checkouts, enhanced smart fast billing system, etc.

Besides, when checkout lines become excessively long, automatic management alerts help add staff at the cash counters or billing centres.

3. Better Overall Retail Management

The biggest challenge for retails at every chain and level of management is accountability and responsibility. And this video analytics helps to solve with video-based data and proof 24/7, 365. That means pilferage, fraud, theft, shrinkage, or restocking operations and inventory analysis and predictions are followed with a detective mindset at all times. Video analytics give real-time irrefutable proof of what is working and what isn’t, who responsible and even points out the best possible long term solutions to the business crisis. 

4. Retail Store Customer Traffic Patterns

Retail stores can adopt video surveillance to analyse how customers move about in the store. This includes revealing areas customers tend to congregate more, areas they make regular stops, items or products they prefer etc. all this video data can be reviewed to make impactful decisions and enhance store efficiency and productivity.     

5. Monitor Employee Efficiency

Retail operational inefficiency and employee malpractices can lead to heavy losses and impact retail ROI. However, with video analytics, there is a full time, real-time and effective employee monitoring and surveillance which helps streamline retail operations through continuous tracking and evaluation of staff attendance, productivity, availability and punctuality especially when the peak business hours or store areas demand so.       

6. Enhance Retail Store Layout and Navigation

Store layout and navigation is a critical factor in both making more customer engagements and conversions. Besides, giving customers also a great shopping experience, it also helps determine optimum product placements, impact in-store customer traffic flows and influences higher sales. Hard to navigate stores with uninspired layouts push away customers to better-organized competitors.

More so, video content analytics also translates into better and effective floor space maximization, identification of underutilised high traffic spaces, and better store leverage for maximum productivity.   

7. Better Consumer Demographic Analysis

 With the advent of video content analytics, it has become easier and more possible to know better store customers. This offers three great advantages including target-specific engagement, higher retention and overall sales. Even in lean seasons or slow business cycles stores implementing VCA in its entirety reap high and significant benefits. With the help or aid of machine learning, today VCA solutions can easily calculate and classify an in-store individual or collective demographic shopping patterns. That means today VCA goes beyond usual or routine activities f security and preventing theft to generating analytics that truly redefines retail stores smart maximization of resources.    

8. Optimize In-store Product Promotions and Displays

Increasingly smart and intelligent ways of promoting and displaying products have a direct influence on business ROI or performance. Effective product promotions and displays mean better and fruitful customer engagement and conversions. There is a correlation between promotions, displays and sales. Therefore, retail stores can easily adopt video-based data and make necessary changes that impact customer conversions. Besides, video content analytics avails real-time data for staff alerts to act or move and influence buying decisions whenever indecision or confusion affects customer decision making.    

Summary

Therefore retailers have embraced video content analytics with passion and consider it as a vital need for business success. And for the best Video Analytics Companies in India, creating and making definitive software solutions is a great booster to the retail business sector. This is because increasingly more retailers are opting for smart business solutions including video analytics solutions that avail them of insightful and definitive data-based decision-making solutions.

Are Mobile Apps the Powerhouse of Customer Interactions via Personalized Devices?

 Mobile apps are software applications that are accessible and downloadable using digital devices like smartphones, tablets or laptops. According to statistics in mid-2015, 52 million people accessed the internet across the Indian subcontinent more than the preceding year 2014. That in essence means, the many mobile application development India developers have several app development options and choices to explore for their customers.

With the availability of several technology partnerships, businesses can actually access high capacity and low app development costs. Most agencies in other markets use Indian tech teams to help complete projects In India. Business owners globally in need of mobile apps always look for experts and competent app developers with expertise and authority in the required domain. Besides, they are looking for app maintenance and support developers that can provide app development services for all major platforms and devices.

App users also prefer highly personalized mobile apps that offer several functional benefits and are user-friendly. The Indian industry has many mobile app consulting companies, which makes it easy for ambitious app entrepreneurs to find the ideal mobile app developers who offer specific user-centric solutions. Many of these companies also prefer hybrid and cross-platform development India services. So how do mobile increase interactions between service providers and customers? Let us find out below.

Ways Mobile Apps Improve Interactions between Service Providers and their

Customers

Previously, mobile apps were more common for well-known brands. Even institutions, organizations and businesses were not entirely sold-out to the idea. However, the misconception was gradually overturned. In today's market place even small businesses are vital to mobile phone companies as key customers and stakeholders. 

This shows there are limitless business opportunities that app on mobile phones can confer. The psychology of shopping and consumer strategies have changed drastically. Consumers demand product or service information on their fingertips and at short notices.

The introduction of mobile apps adds an X factor to businesses and helps expand customer bases and retain existing customers. With a robust online presence and apps, customers can download business apps to their devices and multiply ROI chances.

Harnessing the Power of Push and Pull Notifications

As the saying goes, "out of sight is out of mind." When a customer downloads an app, it stays on the phone, increasing brand awareness. Visibility and regular interactions between the brand and the customer build trust, which is essential for transactions.

In-app and push notifications are invaluable in informing users, especially of new products and offers. Most retailers use these opportunities to reach customers with personalized recommendations.

Taking Advantage of Location-Based Content

Location-based app marketing is becoming more attractive as a great way to drive customer engagement on mobile devices. Smart marketers use geo beacon and geo-reference technology to deliver location, context, and data content. They use beacons to launch location-based offers and promotions, promote loyalty programs, and facilitate proximity through mobile services.

Gamification of Mobile Applications

Promoting mobile loyalty programs increases customer engagement and bridges the gap between the brand's physical and online presence. People love the incentives, and the rewards are excellent reasons to come back to the apps. The apps make it easier to manage loyalty programs and provide associated rewards. At the heart of any loyalty program, customers earn points for every interaction with the brand. When customers see their points accumulate, they buy again. When these rewards are combined with gameplay or points for any action taken through the apps, participation is sure to increase.

Deep Connection with App Content

The ever-prevalent social media networks allow marketers to share their content and gain even larger target audiences. The apps offer additional and more robust options in this sense. Allowing users to share their experiences within the apps increases their popularity and induces more users to download and generate multiplier effects. The derived benefits are to keep existing customers engaged with the apps, improve retention rates, and improve user experiences.

Conclusion

With high smartphone penetration, mobile apps are the best way to connect and interact with customers via personalized devices. They help access information and other web-based services. Since App Development Services are prevalent, it is easy to give users more relevant and personalized experiences based on their locations and other preferences. The adoption of mobile apps and smartphones usage shows growth across demographics with users integrating apps into their daily lives.

Best Ways of Building Effective and Friendly App Support Processes

Today, it’s not enough to be busy, but the question is what are you busy doing? It’s not enough to just build an app. There are also other several questions to ask yourself. Is the app effective the way you want it to be? Is it user-friendly or is it supportive and interactive?

In modern Applications Maintenance and Support for Enterprises being able to develop an app with multi-support capacity and is user-friendly just the way the programmer wants is a great achievement on its own. If the app is good enough and user-friendly, lots of users will hold onto it which leads to an increase in the rate at which people get to download the app, know more about the app due to recommendations or references.

Apps with good recommendations are evaluated or examined nicely and that leads to good recognition and growth. So what is the perfect or effective step by step way to build a friendly app support process?

Let us find out below

In What Do You Build an Effective and Friendly App Support Process?

Apps help businesses using technology to enhance, boost trade or in execution of business plans. Experienced app makers know what is right and commit to recommend to users the best ways of getting advanced publicity. They can adapt expert skills that help user’s whenever they need inputs to resolve all forms of difficulties and challenges. Today apps are so prevalent for all forms of use and adaptations. Let’s discover in detail below the ways to build an effective and friendly app support process.

1. Development Master Plan

It is important to know that the app building process takes and requires several skills, knowledge and hard work. The primary thing to think about is the master plan of how everything will work together and that means coming out with the exact way it should appear Thorough research and getting to know more about every input helps users that will end up using the app. Besides, it is the best way to know your competitors before developing the app.

2. Closer Examination and Analysis

It is great to know the pace at which everything is getting ready, taking a closer look at what you want your app to look like or what you are looking forward to. It is also vital to know all the important items, cost of building the app, skills, time and effort required, co-workers or collaborators available to work with, and whether all are up to the task. Working as a team requires several people having common goals to work together for the success of each endeavor.

3. Composition and Functionality

App composition and functionality is about the value proposition the app possess for the user. Is the app arrangement relevant and functional for users? Is it user-friendly and does the app suit user tastes? Does it have unique features?

The app must be relevant and functional in such a way that it does not affect user’s or give them problems. It should avail users pre-occupation with using the app.

4. Authentication and Validation

This is the step after app arrangement and testing of the app. It’s vital to know whether the app is user-friendly or users have easy access. Going through the app thoroughly ensures or certifies that it is authentic and can pass through all the app tests without problems. It also establishes that the app is validated for the do-all tasks the users want it to.

5. Advance User/Customer Support

User or customer support whenever needed arises is crucial and significant. Good app support helps users whenever they reach out. Often, by the time users reach out to seek help, it indicated that the app is either hard to handle or the app isn’t entirely user-friendly.

6. Research and Development

Research and development continue even after building the app. Research and development are vital and crucial at all times as it avails the critical shortcomings or even better still ways of improving a launched and established app through market feedback and user 9nteraction. User input and suggestions can be vital for success.

Summary

In the end, with the use or adoption of Application Management services, the effort and endeavor of making an app for any purpose and reason become easy. That is because all the vital ingredients are in place to build an effective app.

Artificial Intelligence That Delivers Actionable Results

Experts refer to Artificial Intelligence and ML as the most important general-purpose technology of our era. Machines continuously are evolving and perform with accuracy without the intervention of humans. 

The intersection of technology and business is a big challenge for many organizations. In order to become data-driven, companies must be willing to adapt artificial intelligence. 

AI is an elusive and misunderstood technology most of the time, but now analytics have become an integral part of any organization to function successfully. Hence, an amalgamation of data analytics and AI is a good way to start the journey. 

Data to Analytics to AI 

There has been a gradual evolution in analytics, ranging from descriptive to diagnostic to predictive, and culminating with prescriptive as per Gartner. The most organization is at the descriptive stage of analytics still using the traditional BI approaches to gather the data and use visualization to get quick views on what has happened.

Diagnostic analytics is about finding out the reason behind an event occurs for which the techniques used are drill-down, data discovery, data mining, and correlations.

In order to dig deeper to understand the reason, experts try to use predictive analysis for projection. Typically the existing data was used to train predictive machine learning (ML), which has to lead us to Artificial Intelligence now.

Whether you have to make predictions using AI ingrained into ML or having analytics in place is a prerequisite. 

AI solutions have been evolved long before the concept of analytics. An expert system is one of the examples of AI, which is used in various domains, such as medicine and agriculture by the organization. However, AI has evolved with time where the traditional AI were knowledge-based that require assembly and curation by an expert and treated as a single version of the truth.

Today, where there are abundant data sources with varying degrees of reliability, the sources may contradict, and the size & ingestion rate also differ on levels. The global market for data analytics has been predicted to exhibit a CAGR of 30.08% between 2017-2023 to surpass a valuation of USD 77.64 billion. 

Due to the increased ability to use statistical algorithms and machine learning techniques, the increased generation of data can deliver actionable results for businesses. Information is no longer the powerful as data analysis, use of data, and digging into it has become powerful. 

Taking from the perspective of business, data analytics can be used to increase revenue, respond to emerging trends, improve operational efficiency, and optimize marketing to create a competitive advantage.

 Structuring the Data 

One of the biggest challenges faced by any organization in the field of analytics is the analysis of the data sources. As data sources differ, the requirement for manual data cleansing before analysis. Studies show that this process of data preparation takes around 80% of the average analyst's time. 

Additionally, the information generated has no formal structure, contracts, surveys, and emails, which has a lot of information to extract from, that analysts can use to uncover opportunities. 

In order to unlock the opportunities, often involvement of external consultants is asked. As a result, businesses would need an 'opportunity cost', which is often restricted for the adoption of data analytics or business intelligence platforms. Hence here is where analytics can come in to assist.

After the emergence of machine learning, text analytics has advanced to a level where you can explore large numbers of interrelated features, bringing structure and clarity to documents and data. 

Performing the Analysis 

Deep Learning has raised the potential solution to automatically extract meaningful patterns from large sets of data for decision making. The key here to define and understand the goals of your analysis. The prescribed rules with logic and decisions are still invaluable that uncovers meaningful opportunities for the users to comprehend the origin of the information.

Linking the data with video analytics companies in India, specialized in a single pursuit and with the focus on the problem you are trying to resolve so that you can get consistent insights into the most relevant opportunities for the business. The collaboration can also help in uncovering the unique perspective that working by yourself might be difficult. 

To Conclude -

Businesses will have to follow the chain of evolution in analytics from descriptive and diagnostic to predictive and finally to prescriptive. Machine learning tools will give a clear picture of project understanding and its goals. Partnering with an analytics service provider can be advantageous. The direct link can help you focus on the problems and try to solve them immediately.

 

 

Video Analytics: The Next-Gen Safety and Security Solution

The utilization of video surveillance and video analytics in industries is scaling as computers and devices are connected with the internet most of the time. Hence security becomes far more critical to consider here.

It's undeniable that computers have more complex and robust as compared to the past, as they have to store and process large datasets. Today, the omnipresence of computing is racing towards a new paradigm.

These computers are connected with devices like TV, surveillance, cameras, smart speakers, and locks through the internet, thus requiring monitoring and security. 

The integration of video monitoring to critical industrial applications is possible for organizations. Features like inexpensive high-definition video, advanced technologies, computing power, and high-speed IP presents the variance between security and safety. 

A video analytics software here comes into the picture. This software makes surveillance systems more efficient and realistic for leaders, managers, and security officers. 

Video Analytics Solution is driven by the need for safety and security, with global revenue reaching $4.5 billion in 2025, as per Tractica.

How does Video Analytics Work?

Video Analytics reconstructs the video IP into business intelligence. Through current surveillance infrastructure, video analytics can reduce costs to augment security with new detection capabilities, reduce staffing requirements by automating access control, key events, and other facility functions, and collect data on customer behavior.

When used to monitor real-time events, CCTV operators struggle to remain alert to view all the footage. 98% of video footage is not seen by anyone, which is known to most criminals. Thus, a public safety solution, such as routing towards video analytics, will provide more accuracy and relevancy, which safety agencies can leverage. 

Encouraging Long-Term Safety And Security Through Video Analytics

The agencies can pair their surveillance devices with automated analysis to get effective results. 

However, the agencies need to -

• Develop a strategy
• Find ways to partner and interact

• Cable their technology
• Draw a dynamic, multi-layered approach

Developing Strategies 

When surveyed, it was found out that 83% out of which means 8 out of 10 citizens are convinced of the idea of police or organizations using digital technologies to monitor crimes. Here video analytics can prove to benefit by improving situational awareness, providing tactical information feeds, and conducting real-time assessments.

Video analytics and camera together are useful training tools aiding to prepare officers and improve the quality of service by giving a comprehensive view of the incidents and interactions. Hence, companies must engage in developing strategy, taking specific operational needs, and demands into account. The effectiveness of the strategy should allow assessment of the implications and pragmatic around the storage and management of video data.

Partnership and Interactive

Public safety organizations require a robust technology solution for working collaboratively as well as gain greater intelligence, which can be obtained through the capable resources provided by private organizations. Hence, many video analytics companies in India have collaborated with governmental bodies in order to pilot a safe & reliable solution. This way the government can integrate public safety video information and produce meaningful insights in real-time.

To take advantage of the implementation support of video analytics solutions, you must interact and partner with the private sector. VideoAnalytics service providers can allow you to access their network and benefit from their resources for editing and packaging of CCTV footage for public safety agencies. 

Cable Their Technology by Adopting Flexibility

For accuracy, the video analytics algorithm requires regular updating. As time pass by, the algorithms become less effective due to new and advanced technology. 

Computing solutions such as the cloud can be taken into consideration as it offers a vast amount of storage options, unlike traditional storage solutions. When used effectively, the cloud can reduce cost and provide additional alerts when combined with CCTV and video analytics. 

Hence, organizations should adopt an integrated and component-based solution. Adopting flexible platforms, such as cloud-based storage, can give you leverage to take advantage of the best technology at a reduced cost.

Adopt a Dynamic, Multi-layered Approach

Since video analytics algorithms are ever-changing with technology, the solution is dynamic with a combination of inputs. Mons police in Belgium were able to detect and evaluate more incidents and anomalies during the opening ceremony celebration of the cultural capital of Europe, which was achieved with the help of a machine-based system that acted as a supplement to the resources of public safety workforces. 

The public safety agencies need to serve better safety and security demands of their local communities, as the sources of footage have enhanced such as CCTV, private sector videos, mobile CCTV and body-worn cameras, as well as video evidence filmed by the public on their mobile phones. 

Hence, for real-time decision making, you can use video analytics services to combine diverse footage gained from multiple sources. This will also give new breadth and depth to public safety information.

To Conclude -

Video Analytics is capable of analyzing, alerting, and reporting on CCTV footage. Video Analytics solution can deliver improved results of the after-incident analysis. It can monitor multiple cameras constantly, eradicating the errors appearing through manual intervention.

Immense improvements have been made in the algorithm for accuracy of both video and biometric analysis, and we expect the same in the future.