Ways to Uncover In-Store Traffic Analytics with Intelligent Video Surveillance

Introduction: retail businesses have expanded (concerning volumes and traffic) and their management daily requires innovation to match the changes. And, video analytics comes in as an effective way to bring in the needed business analytics. However, uncovering in-store traffic analytics is a work of intelligent systems that can add the perfect and precise analysis for correct results and analogy. 

Modern businesses and especially retailers rely on or adopt AI video surveillance to track, know what’s going on in their businesses. There’s is tremendous value in analyzing in-store traffic with video surveillance. Besides just stemming loss prevention it is also a crime deterrence mechanism. When there are 24/7 surveillance customers and even workers are careful to handle all things well and with care. With new advances in AI, video surveillance is also used to give the customers a better shopping experience, increase retention rates and impact increase sales graphs. So what are the ways to uncover traffic with intelligent video surveillance?

How to Uncover In-Store Traffic Analytics with AI Video Surveillance

Decode In-Store Traffic

All retailers deploying intelligent video surveillance cab track and know the customers in their stores at any point in time. It is vital and critical to know how customers go about while in the store, to avoid excessive rush and crowds at the checkout points. Intelligent video surveillance helps retailers know traffic patterns and give constant alerts for better queue and crowd management. The regular insights empower management to better guide shoppers in the retail environment before many customers come into the stores. Retailers can detect the in-store traffic flow whenever it starts coming or outside before entering and avail insights on the correct number of potential customers that are arriving. For retailers, better preparation and service provision keeps customers going through the store to make purchases and existing.

Effective Retail Store Layout

Retailers have long known the power of in-store layout and its influences on conversions. Retail stores are laid out in more accurate ways to draw attention and offer easy access to popularly shopped goods. Intelligent video surveillance of in-store traffic gives retailers better knowledge of how customers move around and about throughout their shopping time. It is also studying how long customers spend in particular areas. This information enables retailers to optimize product placement, encourage additional sales and impact the conversions rates. In-store intelligent video surveillance helps to maximize floor space usage; know less-used high-traffic spaces, and better leverage staff placement at all times.

Intelligent Product Promotions and Displays

The data gained through the use of intelligent video surveillance analytics enables retailers to make proper ways of promoting products and their in-store displays. The data also helps create a map of the engagement trends of in-store traffic. Knowing these trends, retailers can generate and get good results from promotions, displays, and sales. When retailers know the time of day and duration customers stand around product displays, it creates opportunities to adapt changes that give good results.

Efficient and Fast Checkout Points

When customers feel like they are the priority, they get the best experiences and always come back. By making customers experience efficient and fast checkout points, retailers gain a lot. Through intelligent video surveillance, it is easy to know where the lags and laxity are in in-store traffic analytics and service and customer care can act accordingly. Intelligent video surveillance analytics, therefore, helps keep the customer's lines moving through the use of real-time alerts when crowds start to form. This gives retailers the ability to place more cashiers and checkout points before customers consider leaving their purchases due to excessive fatigue and waiting. Retailers also get to leverage the in-store traffic with intelligent video surveillance to assess if auto-checkout points are possible to keep a positive and better customer shopping experience.

Stall and Prohibit Loss and Pilferage

Intelligent video surveillance goes beyond studying and tacking in-store traffic give video surveillance the utility of loss prevention stoppage. When customers or staff know they are under constant tracking and monitoring they tend to behave better and responsibly. In-store traffic analytics does help to fully maximize security. Today, retailers with intelligent video surveillance can get real-time alerts of any suspicious behaviour and quicken the identification of repeat offenders.

There are still many other adaptations that retailers use video surveillance to accomplish several goals and aspirations. Today, retailers relying increasingly on intelligent video analytics means less speculation and more data-based decisions, so that retail management can proactively improve all areas of business with a single solution.

Conclusion

Innovation in intelligent video surveillance is uncovering more trends and information with the best video analytics companies in India. This is furthering the transformation of retail businesses and firing more smart business innovations.

Video Analytics the Next – Generation Safety and Security Solutions

 

Description: since time immemorial videos or moving images have been adapted to tell stories or share vital messages in very few words. Today, with video analytics widely adopted there is more than storytelling or sharing of messages on the mind. It has become an integral part of most innovation-driven modern institutions, businesses and industries. It is being used to design and develop incredible innovations that drive several industries and businesses on the path to success.

These innovations range from real-time search, CCTV footage analysis, cybersecurity, business analysis and many other forms of adaptations. Video analysis has always produced irrefutable evidence and data that can be acted upon to make meaningful decisions. Video analytics has taken this debate further to provide actionable insights or critical intelligence.

The Best of Safety and Security Solutions with Video Analytics

Video analytics solutions go beyond the normal safety and security paradigm to deal with future-secure applications.  These are the mainstream and next-generation safety and security solutions with various adaptations.

Next-Generation IP Video Camera Systems

In safety and security powerful, intelligent and accurate tracking, recording and monitoring systems are essential. The next-generation of these video systems are powered by high-fidelity or definition n moving and still image capability. They can deduce owing from pasts records whether the subject being is a repeat or first but more than that they are internet protocol shooting video cameras with faster processing posing power, enhance response time, flexible to personalize usage and look, resolve potential problems with analytics power and fully breach free. That is an onsite and instant resolution of any upcoming safety and security situations.

Micro-Processor Video Analytics 

 Today, most retail and departmental stores and businesses have adopted video analytics on a massive scale to help study various patterns relative to their businesses. And as a result, several valuable data patterns are generated to plan and manage daily business activity. With the ability to study and gain valuable insights from video content like shopper behaviour, preferences, general store customer patterns, most shopped products, level of remaining stock, etc. next-generation cameras can do both safety and security as well as generating vital business insights. By creating retail store heat maps, these video cameras can tell or identify busiest/peak business, customer product preferences and shopping patterns, and generate the best ways businesses can serve customers better.     

Real-Time Search Analytics

Real-time search analytics helps accomplish tasks in a matter of seconds or minutes. Tasks and assignments that would require long are over in very short durations. By reducing the search time users drastically improve their chances of a good outcome. This can be any situation that this solution applies to. Today security operations and systems rely on video analytics for faster, precise and real-time solutions and answers. The fast-paced search is possible as the video analytics connected system’s capture, index and store data in real-time. This is critical especially in situations with high human traffic like shopping malls, residential complexes, entertainment and sports events and faster processing is critical to maintaining security. By connecting multiple cameras from across multiple sites at airports, ports, hospitals, education centres, etc. it is possible to keep track of what is going on in real-time.

Real-Time Video Security Systems

Initially, they may seem like traditional surveillance cameras but on closer evaluation, they are the most technology has driven and designed home and industrial security and safety solutions. The systems provide high-definition monitoring and recording of subjects or anything considered unusual. Next-generation safety and security cameras also offer real-time monitoring with progressive alerts. From adaptation on larger scales to industrial houses, businesses, organizations and now emerging smart cities, advanced video surveillance systems are availing solutions across the board at fast speed and success.     Tracking, recording, indexing and rating all video in a matter of seconds or minutes critically impacts management outcomes.

Undoubtedly, there are several emerging and critical areas that video analytics has been adapted especially in safety and security solutions. Be international and national borders, perimeter monitoring, etc. It has changed security and safety systems millions of times to intelligent and cognitive systems that are powerful partners in the security industry. This brings in better efficiency, accuracy in detections, all-weather adaptable systems and above all giving higher integration and adaptability options.  And as the market grows so do the changing needs pose innovation streams and applications. 

Summary

Video content analytics is a big industry and still evolving as the applications and usage keep multiplying daily. Today, most next-generation video analytics India adaptations find expression and impact in real-time applications. Whether it's real-time search, cybersecurity, home and business security solutions, etc. Even the most complex business challenges and routine tasks are accomplished in short times with analytics.

With the very best, latest and path-breaking solutions there are always innovations that partner to bring in radical business transformation.

Using AI & Automation to Enhance Adverse Event Case Processing

To reduce the manual work and turn it into automation during the data entry of any case and data processing, the biggest struggle would be the conversion of unstructured information to a machine-readable structured format. 

Traditional drug safety and necessary systems, especially in the pharma and life science solutions can be improved with the help of automation technologies such as Robotic Process Automation, cognitive computing, machine learning, and NLP-based models that can change the landscape of the process entirely.

Where Can Automation Be Helpful?

Integrating a high level of automation can enhance efficiency while reducing the cost and the number of human errors as a result improving the quality and accuracy of any case processing.

Today's automation solutions can allow monitoring structured and unstructured data from different sources that can help you identify adverse events. The influential and smart NLP technology, integrating with the help of an expert can finalize, examine and remove the events by transferring manual review into automation.

Automation has been used in banking and financial industries since the early 1950s with AI incorporated. AE cases processing solutions were highly complex as they involved significantly more decision points which were restricted and examined under a highly regulated and audited environment. 

AE case processing consists of four main activities connected to varied deliverables that further consist of a myriad of decision points to provide an in-depth analytical survey or inspection of the processor issue. 

In order to intensify the case processing, data training was essential for machines to understand them. The process was elongated by revisiting thousands of text pages, which was extremely time-consuming. Hence Pfizer piloted a safety data extraction that was sourced from the safety database.

This pilot underwent a viability test of machine learning solutions that focused on case processing. This plot by Pfizer also tested the commercial vendors to extract case critical information from documents and databases and train machine learning algorithms that can identify the complex AE cases. The presence of four elements was extracted and specifically coded into their specific fields, which were further compared (the proposal performance) to identify, which proposal is most suitable to move to the discovery phase. 

Result of Information Extraction

Pfizer's AI Center of Excellence scores were compared with three other vendors in terms of F1 scores. The highest score recorded was for reporter type and occupation and the lowest was for AE verbatim. When thoroughly tested, Vendor 1 outperformed all other vendors, inclusive of Pfizer, in all algorithms, case-level validity, and a further improved accuracy. 

High-level automation in terms of adverse case processing will only enhance your efficiency in a cost-effective manner. The main areas where automation can be implemented to various areas, such as PV processes, proactive case reporting solutions, and data integrity.

Technology Solution

AI-enabled Natural language Processing (NLP) tools that avail the capabilities of machine learning and Artificial intelligence can discover and extract key elements from both structured as well as unstructured data sources. For integrating end-to-end case processing, global industries can ingrain libraries to assist their code by populating multiple fields in the database.

Ingraining libraries like MedDRA, WHODrug, MeSH can aid systems to identify and gather information for case details such as patient and reporter, adverse event/reaction, suspect or interacting drug, seriousness/non-serious, and other relatable events.

These tools can equally aid medical professionals to focus more on quality and verify the data that has been crunched and delivered by machine learning. This valuable data reduces time consumed in manual tasks of data entry as a result increasing productivity and efficiency. 

These technology solutions comprises cognitive layers that create high-level automated narratives for valid case processing.

Benefits of Technology in Adverse Events

Adoption of strategically aligned automation technologies coupled with extensive change management. With the help of multi-tier architecture and combination of customizable solutions can integrate automation platforms without disrupting existing processes across safety databases.

• Cost reduction by automating manual tasks.

• Accelerate compliance.

• Risk analysis and prioritize adverse events.

• Encourage proactive decisions for product recalls thereby reducing pressure on the brand.

• Reducing repetitive and mundane manual tasks by automating tasks while reducing human errors.

• Improve mechanism of feedback and repeatedly enhance quality.

• Seamlessly transform unstructured data into structured data for accurate and reliable decision-making.

• Develop an eco-system for contextual and data reusability across myriad value chains.

To Conclude -

Integration of automation and artificial intelligence services can enhance accuracy in case processing. The degree of case completeness defines the case-level accuracy. All the more, automated case processing in the pilot can reduce the manual case processing that follows the rule-based approach for identifying a regulatory valid case. A valid case automated processing adheres to binary classification algorithms that only predicts two classes - valid and invalid that leaves no confusion and only accurate data for accurate decision-making.

 

How Retail Stores Could Streamline Operations with Video Content Analytics

Description: retailers (across business verticals) are increasingly trusting and adopting smart Next-Generation Video Analytics India. And simply not for the usual security or loss prevention purposes but an emerging adaptation of valuable video analytics to influence several data-based business decisions.  

And as a result, the use of advanced business solutions in retail stores has seen tremendous growth over time. By adopting video content analytics retail stores are transforming and streamlining their operations.

Ways Retail Stores Can Streamline Operations Using Video Content Analytics

1. In-depth and Insightful Customer Intelligence

Businesses across the board and of sizes (small, medium and large) and more so retail businesses rely heavily on business insights. Insights are indispensable as they hold the key to data-based decision making that transforms and builds businesses. Insight is also the key ingredient in retail customer intelligence. Apart from revealing the retail store's peak customer influx or footfalls, it also avails detailed nature and size of business done at these various timings. These in turn enable the building of better and more mutually beneficial customer relationships.     

2. Smart In-store Queue Management

Furthermore, smart video content analytics is best adapted for queue management especially during peak business hours. Video analytics lets businesses adopt better policies for varied application including checkouts, peak business handling, AI-enabled smart customer self-checkouts, enhanced smart fast billing system, etc.

Besides, when checkout lines become excessively long, automatic management alerts help add staff at the cash counters or billing centres.

3. Better Overall Retail Management

The biggest challenge for retails at every chain and level of management is accountability and responsibility. And this video analytics helps to solve with video-based data and proof 24/7, 365. That means pilferage, fraud, theft, shrinkage, or restocking operations and inventory analysis and predictions are followed with a detective mindset at all times. Video analytics give real-time irrefutable proof of what is working and what isn’t, who responsible and even points out the best possible long term solutions to the business crisis. 

4. Retail Store Customer Traffic Patterns

Retail stores can adopt video surveillance to analyse how customers move about in the store. This includes revealing areas customers tend to congregate more, areas they make regular stops, items or products they prefer etc. all this video data can be reviewed to make impactful decisions and enhance store efficiency and productivity.     

5. Monitor Employee Efficiency

Retail operational inefficiency and employee malpractices can lead to heavy losses and impact retail ROI. However, with video analytics, there is a full time, real-time and effective employee monitoring and surveillance which helps streamline retail operations through continuous tracking and evaluation of staff attendance, productivity, availability and punctuality especially when the peak business hours or store areas demand so.       

6. Enhance Retail Store Layout and Navigation

Store layout and navigation is a critical factor in both making more customer engagements and conversions. Besides, giving customers also a great shopping experience, it also helps determine optimum product placements, impact in-store customer traffic flows and influences higher sales. Hard to navigate stores with uninspired layouts push away customers to better-organized competitors.

More so, video content analytics also translates into better and effective floor space maximization, identification of underutilised high traffic spaces, and better store leverage for maximum productivity.   

7. Better Consumer Demographic Analysis

 With the advent of video content analytics, it has become easier and more possible to know better store customers. This offers three great advantages including target-specific engagement, higher retention and overall sales. Even in lean seasons or slow business cycles stores implementing VCA in its entirety reap high and significant benefits. With the help or aid of machine learning, today VCA solutions can easily calculate and classify an in-store individual or collective demographic shopping patterns. That means today VCA goes beyond usual or routine activities f security and preventing theft to generating analytics that truly redefines retail stores smart maximization of resources.    

8. Optimize In-store Product Promotions and Displays

Increasingly smart and intelligent ways of promoting and displaying products have a direct influence on business ROI or performance. Effective product promotions and displays mean better and fruitful customer engagement and conversions. There is a correlation between promotions, displays and sales. Therefore, retail stores can easily adopt video-based data and make necessary changes that impact customer conversions. Besides, video content analytics avails real-time data for staff alerts to act or move and influence buying decisions whenever indecision or confusion affects customer decision making.    

Summary

Therefore retailers have embraced video content analytics with passion and consider it as a vital need for business success. And for the best Video Analytics Companies in India, creating and making definitive software solutions is a great booster to the retail business sector. This is because increasingly more retailers are opting for smart business solutions including video analytics solutions that avail them of insightful and definitive data-based decision-making solutions.